Father of the feel-good factory  Sir Lindsay Owell-Jones does not like Traducción - Father of the feel-good factory  Sir Lindsay Owell-Jones does not like español cómo decir

Father of the feel-good factory Si

Father of the feel-good factory
Sir Lindsay Owell-Jones does not like being photographed. 'Do I have to smile?' he says gruffly. He exudes the air of a man who has done this many, many times before. Such expertise derives from the fact that Sir Lindsay is frequently photographed with models, girls far taller than he is, who wear lipstick, eyeshadow and nail polish made by L'Oreal, the company he has worked for since 1969. For nearly 20 years, he was Chief Executive of L'Oreal, the world's biggest beauty company and owner of brands such as Maybelline, Redken, Lancome and Vichy. Although he stepped back from the day-to-day running of the company two years ago, handing over the job to Jean-Paul Agon, he remains Chairman. Sir Lindsay, who turns 62 this month, has spent the better part of his life trying to convince women and men that buying L'Oreal's lotions and shampoos will make them feel good. L'Oreal is a curious destination for a man who had 'no intention' of taking a job in the consumer goods industry. Yet he was drawn to the beauty company. ;It was still quite a small company, but was thought to be going places and was considered a great example of creative marketing and original advertising campaigns. Cosmetics is a business of intuition. Consumers don't tell you what they need; you've got to guess.' He credits his predecessor, Francois Dalle, with teaching him basic business sense while he was working his way up the ranks of L'Oreal. 'He single-handedly ran this company and did every marketing job for every brand, all at the same time. But he was a genius. I think one of the reasons I got responsibility so young was that I could interpret the things he said, which often were the opposite of what he actually said literally. So when I gal the job as Chief Executive, it came totally naturally to me that my priority was going to be to write L'Oreal in the sky of every country in the world.' Under Sir Lindsay's leadership, L'Oreal did just that. Annual sales rose from a few million euros to more than €l7bn as the company acquired foreign cosmetic groups such as Shu Uemural in Japan, Kiehl's in the US and the Body Shop in Britain. Sir Lindsay harboured international ambitions even as a child. 'My mother dreamed of panics at Monte Carlo and the bright lights. She transmitted to me the idea that excitement and fun was being international and travelling and speaking languages. It was easy as a teenager in a slightly grim 1950s Britain to see the cars going into Monte Carlo and to say. "Wow,one day I'm going to be there."
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Padre de la fábrica de sentirse bien Sir Lindsay Owell-Jones does not like being photographed. 'Do I have to smile?' he says gruffly. He exudes the air of a man who has done this many, many times before. Such expertise derives from the fact that Sir Lindsay is frequently photographed with models, girls far taller than he is, who wear lipstick, eyeshadow and nail polish made by L'Oreal, the company he has worked for since 1969. For nearly 20 years, he was Chief Executive of L'Oreal, the world's biggest beauty company and owner of brands such as Maybelline, Redken, Lancome and Vichy. Although he stepped back from the day-to-day running of the company two years ago, handing over the job to Jean-Paul Agon, he remains Chairman. Sir Lindsay, who turns 62 this month, has spent the better part of his life trying to convince women and men that buying L'Oreal's lotions and shampoos will make them feel good. L'Oreal is a curious destination for a man who had 'no intention' of taking a job in the consumer goods industry. Yet he was drawn to the beauty company. ;It was still quite a small company, but was thought to be going places and was considered a great example of creative marketing and original advertising campaigns. Cosmetics is a business of intuition. Consumers don't tell you what they need; you've got to guess.' He credits his predecessor, Francois Dalle, with teaching him basic business sense while he was working his way up the ranks of L'Oreal. 'He single-handedly ran this company and did every marketing job for every brand, all at the same time. But he was a genius. I think one of the reasons I got responsibility so young was that I could interpret the things he said, which often were the opposite of what he actually said literally. So when I gal the job as Chief Executive, it came totally naturally to me that my priority was going to be to write L'Oreal in the sky of every country in the world.' Under Sir Lindsay's leadership, L'Oreal did just that. Annual sales rose from a few million euros to more than €l7bn as the company acquired foreign cosmetic groups such as Shu Uemural in Japan, Kiehl's in the US and the Body Shop in Britain. Sir Lindsay harboured international ambitions even as a child. 'My mother dreamed of panics at Monte Carlo and the bright lights. She transmitted to me the idea that excitement and fun was being international and travelling and speaking languages. It was easy as a teenager in a slightly grim 1950s Britain to see the cars going into Monte Carlo and to say. "Wow,one day I'm going to be there."
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Padre de la sensacion buena fábricaSir Lindsay Owell Jones no le gusta ser fotografiado.Tengo que sonreír? "Dice bruscamente.Se respira el aire de un hombre que ha hecho esto muchas veces antes.Esos conocimientos se deriva del hecho de que Sir Lindsay es frecuentemente fotografiados con modelos, chicas mucho más alto que él, que usar lápiz labial, sombra de ojos y esmalte de uñas hechas por l "Oreal, la empresa ha trabajado desde 1969.Durante casi 20 años, fue Director Ejecutivo de l "Oreal, la mayor empresa de belleza y dueño de marcas como Maybelline, Redken, Lancome y Vichy.Aunque él se alejó de la gestión diaria de la empresa hace dos años, entregando el trabajo de Jean - Paul Agon, él sigue siendo Presidente.Sir Lindsay, quien cumple 62 este mes, ha pasado la mayor parte de su vida tratando de convencer a las mujeres y los hombres que la compra de l "Oreal lociones y champús los hará sentir bien.L "Oreal es un curioso destino para un hombre que había "ninguna intención" de tomar un trabajo en la industria de bienes de consumo.Sin embargo fue atraído a la empresa de belleza.; era todavía una pequeña empresa, pero fue pensado para ser ir a lugares y fue considerado un gran ejemplo de las campañas publicitarias de marketing creativo y original.Cosmetics es una empresa de la intuición.Los consumidores no dicen lo que necesitan; tienes que adivinar. Él acredita su predecesor, Francois dalle, con enseñando Basic sentido del negocio mientras él estaba trabajando su camino hasta las filas de l "Oreal.Él solito se dirigía esta compañía y cada trabajo de marketing para cada marca, todo al mismo tiempo.Pero él era un genio.Creo que una de las razones que tengo responsabilidad tan joven era que podía interpretar las cosas que dijo, que a menudo eran lo contrario de lo que en realidad dijo literalmente.Así que cuando me Gal el trabajo como jefe del Ejecutivo, fue totalmente natural para mí que mi prioridad va a ser escribir L "Oreal en el cielo de cada país en el mundo." bajo la dirección de Sir Lindsay, l "Oreal hicieron justo eso.Ventas anuales aumentaron de unos pocos millones de euros a más de € l7bn como la compañía adquirió relaciones Cosmetic grupos como Shu uemural en Japon, Kiehl "s en los Estados Unidos y la tienda de cuerpo en Gran Bretaña.Sir Lindsay albergan ambiciones internacionales incluso como un niño.Mi madre soñaba con pánico en Monte Carlo y las luces brillantes.Ella me transmitió la idea de que la emoción y la diversión era internacional y viajar y hablar idiomas.Fue fácil como un adolescente un poco lúgubre de 1950 a Gran Bretaña a ver los coches en Monte Carlo y decir ".Wow, un día voy a estar ahí ".
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