Father of the feel-good factory  Sir Lindsay Owell-Jones does not like Traducción - Father of the feel-good factory  Sir Lindsay Owell-Jones does not like ruso cómo decir

Father of the feel-good factory Si

Father of the feel-good factory
Sir Lindsay Owell-Jones does not like being photographed. 'Do I have to smile?' he says gruffly. He exudes the air of a man who has done this many, many times before. Such expertise derives from the fact that Sir Lindsay is frequently photographed with models, girls far taller than he is, who wear lipstick, eyeshadow and nail polish made by L'Oreal, the company he has worked for since 1969. For nearly 20 years, he was Chief Executive of L'Oreal, the world's biggest beauty company and owner of brands such as Maybelline, Redken, Lancome and Vichy. Although he stepped back from the day-to-day running of the company two years ago, handing over the job to Jean-Paul Agon, he remains Chairman. Sir Lindsay, who turns 62 this month, has spent the better part of his life trying to convince women and men that buying L'Oreal's lotions and shampoos will make them feel good. L'Oreal is a curious destination for a man who had 'no intention' of taking a job in the consumer goods industry. Yet he was drawn to the beauty company. ;It was still quite a small company, but was thought to be going places and was considered a great example of creative marketing and original advertising campaigns. Cosmetics is a business of intuition. Consumers don't tell you what they need; you've got to guess.' He credits his predecessor, Francois Dalle, with teaching him basic business sense while he was working his way up the ranks of L'Oreal. 'He single-handedly ran this company and did every marketing job for every brand, all at the same time. But he was a genius. I think one of the reasons I got responsibility so young was that I could interpret the things he said, which often were the opposite of what he actually said literally. So when I gal the job as Chief Executive, it came totally naturally to me that my priority was going to be to write L'Oreal in the sky of every country in the world.' Under Sir Lindsay's leadership, L'Oreal did just that. Annual sales rose from a few million euros to more than €l7bn as the company acquired foreign cosmetic groups such as Shu Uemural in Japan, Kiehl's in the US and the Body Shop in Britain. Sir Lindsay harboured international ambitions even as a child. 'My mother dreamed of panics at Monte Carlo and the bright lights. She transmitted to me the idea that excitement and fun was being international and travelling and speaking languages. It was easy as a teenager in a slightly grim 1950s Britain to see the cars going into Monte Carlo and to say. "Wow,one day I'm going to be there."
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Отец хорошего завода Sir Lindsay Owell-Jones does not like being photographed. 'Do I have to smile?' he says gruffly. He exudes the air of a man who has done this many, many times before. Such expertise derives from the fact that Sir Lindsay is frequently photographed with models, girls far taller than he is, who wear lipstick, eyeshadow and nail polish made by L'Oreal, the company he has worked for since 1969. For nearly 20 years, he was Chief Executive of L'Oreal, the world's biggest beauty company and owner of brands such as Maybelline, Redken, Lancome and Vichy. Although he stepped back from the day-to-day running of the company two years ago, handing over the job to Jean-Paul Agon, he remains Chairman. Sir Lindsay, who turns 62 this month, has spent the better part of his life trying to convince women and men that buying L'Oreal's lotions and shampoos will make them feel good. L'Oreal is a curious destination for a man who had 'no intention' of taking a job in the consumer goods industry. Yet he was drawn to the beauty company. ;It was still quite a small company, but was thought to be going places and was considered a great example of creative marketing and original advertising campaigns. Cosmetics is a business of intuition. Consumers don't tell you what they need; you've got to guess.' He credits his predecessor, Francois Dalle, with teaching him basic business sense while he was working his way up the ranks of L'Oreal. 'He single-handedly ran this company and did every marketing job for every brand, all at the same time. But he was a genius. I think one of the reasons I got responsibility so young was that I could interpret the things he said, which often were the opposite of what he actually said literally. So when I gal the job as Chief Executive, it came totally naturally to me that my priority was going to be to write L'Oreal in the sky of every country in the world.' Under Sir Lindsay's leadership, L'Oreal did just that. Annual sales rose from a few million euros to more than €l7bn as the company acquired foreign cosmetic groups such as Shu Uemural in Japan, Kiehl's in the US and the Body Shop in Britain. Sir Lindsay harboured international ambitions even as a child. 'My mother dreamed of panics at Monte Carlo and the bright lights. She transmitted to me the idea that excitement and fun was being international and travelling and speaking languages. It was easy as a teenager in a slightly grim 1950s Britain to see the cars going into Monte Carlo and to say. "Wow,one day I'm going to be there."
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отец из хорошо заводсэр линдсей owell джонс не любит фотографироваться ".я с улыбкой?он говорит, что грубовато пробормотал.он излучает атмосферу человека, который сделал это много, много раз.такие знания, вытекает из того факта, что сэр линдсей часто фотографируются с моделями, девочки гораздо выше, чем он, которые носят помаду, теней и лак для ногтей, сделанные "л "ореаль", компания он проработал с 1969 года.за почти 20 лет, он был главный исполнительный директор "л "ореаль", крупнейший в мире красоты компании и владелец брендов, таких как maybelline, redken, ланком и виши.хотя он отошел от повседневной работы компания два года назад, передав работу жан - поль Agon, он остается председателем.сэр линдсей, которой исполняется 62 в этом месяце, провел большую часть своей жизни, пытаясь убедить женщин и мужчин, что покупка л "ореаль - лосьоны и шампуни позволит им чувствовать себя хорошо.л "ореаль удивительно назначения для человека, который "не намерен" с места в потребительских товаров.тем не менее, он обращается в салон компании.; он еще довольно небольшая компания, но считается вальсирующие и считался хорошим примером творческих маркетинговых и оригинальных рекламных кампаний.косметика - это дело в интуиции.потребители не скажу, что они нужны, нужно угадать. "он кредиты, его предшественник франсуа даль, учил его основного бизнеса, хотя он работал его путь в ряды" л "ореаль.он в одиночку убежал в этой компании, и не каждый маркетинговой работы каждого бренда, все одновременно.но он был гением.я думаю, одна из причин, почему я взял ответственность за то, что я мог истолковать молодых было то, что он сказал, что зачастую противоположное тому, что он говорит, в буквальном смысле.поэтому, когда я девушка должность главного исполнительного директора, это совершенно естественно для меня, что мой приоритет будет писать "л "ореаль" в небе каждой страны в мире. "под руководством сэр линдсей," л" ореаль "не только в этом.годовой объем продаж вырос с нескольких миллионов евро на сумму более l7bn как компания приобрела иностранных косметической группы, такие, как шу uemural в японии, «киль» в сша и автосервиса в великобритании.сэр линдсей территории международные амбиции, даже в детстве.моя мама мечтала панику в монте - карло и яркий свет.она препроводила мне мысль, что волнения и весело было международных и поездки и выступая языков.это было легко, как подросток в несколько мрачной 1950 - х в великобритании, чтобы увидеть машины собираются в монте - карло и сказать ".ух ты, однажды, я собираюсь быть там. "
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