McDonald's stirs up battle with Sta

McDonald's stirs up battle with Starbucks
Starbucks' Chief Executive Jim Donald - who has presided over a 50 per cenl decline in the retailer's share price in the last 12 months - is to be replaced by founder and Chairman Howard Schultz. His appointment comes after a dark 12 months for Starbucks, which has seen it lose out to rivals such as Dunkin' Donuts and McDonald's, who have begun to replicate its success. Schultz is now set to slow the expansion of the retailer's growth in the US, closing under- performing stores in direct response to the slowing North American economy. Instead, he will focus on the company's international plans, using money originally earmarked for US store openings for its global expansion plans. Fast-food giant McDonald's is set to take on Starbucks in the competitive coffee market, with plans to open coffee bars across the United States. McDonald's, until now better known for Big Mac burgers than its beverages, yesterday detailed plans to roll out coffee bars complete with their own 'baristas' in its near-14,OOO North American stores. Although there is no fixed timescale for the rollout, trials are already under way, and it is believed the push could add $1 bn a year to McDonald's S21.6bn of 50 annual sales. The aim is to compete head-to-head with Starbucks in the ever-increasing brewed coffee market. The trial involves recruiting 'baristas' - a term made famous by Starbucks - to stores, where espresso machines are displayed at the counter, so allowing customers to actually see the drinks being made. This is in direct contrast to McDonald's traditional approach, where products tend to be made out of sight from the consumer. McDonald's is also trying to demystify the at times confusing Starbucks approach to coffee, replacing sizes such as 'venti' and 'grande' with a simplistic small, medium and large. In a direct side-swipe at its coffee-focused rival, it is even going so far as to use the difficulties customers often have in pronouncing words like 'latte' in consumer advertising in Kansas City, where one of the trials is taking place. A McDonald's spokesman told the Daily Telegraph that the push is part of the company's global focus on offering 'great products at great value', suggesting the price point will be somewhat lower than that of Starbucks. The move follows on from a previous roll-out of its coffee products, and is part of a wider re-imaging of many of its stores.

Resultados (italiano) 1:

McDonald suscita battaglia con Starbucks Starbucks' Chief Executive Jim Donald - who has presided over a 50 per cenl decline in the retailer's share price in the last 12 months - is to be replaced by founder and Chairman Howard Schultz. His appointment comes after a dark 12 months for Starbucks, which has seen it lose out to rivals such as Dunkin' Donuts and McDonald's, who have begun to replicate its success. Schultz is now set to slow the expansion of the retailer's growth in the US, closing under- performing stores in direct response to the slowing North American economy. Instead, he will focus on the company's international plans, using money originally earmarked for US store openings for its global expansion plans. Fast-food giant McDonald's is set to take on Starbucks in the competitive coffee market, with plans to open coffee bars across the United States. McDonald's, until now better known for Big Mac burgers than its beverages, yesterday detailed plans to roll out coffee bars complete with their own 'baristas' in its near-14,OOO North American stores. Although there is no fixed timescale for the rollout, trials are already under way, and it is believed the push could add $1 bn a year to McDonald's S21.6bn of 50 annual sales. The aim is to compete head-to-head with Starbucks in the ever-increasing brewed coffee market. The trial involves recruiting 'baristas' - a term made famous by Starbucks - to stores, where espresso machines are displayed at the counter, so allowing customers to actually see the drinks being made. This is in direct contrast to McDonald's traditional approach, where products tend to be made out of sight from the consumer. McDonald's is also trying to demystify the at times confusing Starbucks approach to coffee, replacing sizes such as 'venti' and 'grande' with a simplistic small, medium and large. In a direct side-swipe at its coffee-focused rival, it is even going so far as to use the difficulties customers often have in pronouncing words like 'latte' in consumer advertising in Kansas City, where one of the trials is taking place. A McDonald's spokesman told the Daily Telegraph that the push is part of the company's global focus on offering 'great products at great value', suggesting the price point will be somewhat lower than that of Starbucks. The move follows on from a previous roll-out of its coffee products, and is part of a wider re-imaging of many of its stores.

Resultados (italiano) 2:

McDonald suscita battaglia con Starbucks
Starbucks 'l'amministratore delegato Jim Donald - che ha presieduto un calo del 50 per CENL nel prezzo delle azioni del rivenditore negli ultimi 12 mesi - è quello di essere sostituito da fondatore e presidente Howard Schultz. La sua nomina arriva dopo un buio 12 mesi per Starbucks, che l'ha vista perdere fuori a rivali come Dunkin 'Donuts e McDonald, che hanno cominciato a replicare il suo successo. Schultz è ora impostato per rallentare l'espansione della crescita del retailer negli Stati Uniti, chiudendo i negozi che effettuano imprese in risposta diretta al rallentamento dell'economia nordamericana. Invece, si concentrerà su progetti internazionali della società, con i soldi originariamente stanziati per aperture degli Stati Uniti per i suoi piani di espansione globale. Fast-food gigante McDonald è impostato ad assumere Starbucks nel mercato del caffè competitivo, con l'intenzione di aprire bar caffè attraverso gli Stati Uniti. McDonald, fino ad ora meglio conosciuto per hamburger Big Mac rispetto ai suoi bevande, ieri piani dettagliati per stendere caffetterie complete con i propri "baristi 'nei suoi quasi 14, negozi OOO Nord America. Anche se non c'è calendario fisso per l'implementazione, le prove sono già in corso, e si ritiene la spinta potrebbe aggiungere $ 1 miliardo all'anno per McDonald S21.6bn di 50 vendite annuali. L'obiettivo è quello di competere testa a testa con Starbucks nel sempre crescente mercato del caffè preparato. Il processo consiste nel reclutamento 'barista' - un termine resa famosa da Starbucks - ai negozi, dove le macchine da caffè espresso vengono visualizzati allo sportello, in modo da consentire ai clienti di vedere realmente le bevande in corso. Ciò è in diretto contrasto con l'approccio tradizionale McDonald, dove i prodotti tendono ad essere fatto fuori dalla vista del consumatore. McDonald sta anche cercando di demistificare la confusione a volte approccio Starbucks per il caffè, in sostituzione di dimensioni come ad esempio 'venti' e 'grande' con un semplicistico piccole, medie e grandi dimensioni. In un side-colpo diretto al suo rivale caffè concentrato, sta anche andando al punto di utilizzare le difficoltà che spesso i clienti hanno a pronunciare parole come 'latte' nella pubblicità dei consumatori a Kansas City, dove una delle prove si svolge. Un portavoce ha detto McDonald al Daily Telegraph che la spinta è parte del fuoco globale della società ad offrire "grandi prodotti al grande valore", suggerendo il punto di prezzo sarà leggermente inferiore a quella di Starbucks. La mossa fa seguito a una precedente introduzione dei suoi prodotti di caffè, ed è parte di una più ampia nuova immagine di molti dei suoi negozi.

Resultados (italiano) 3:

McDonald's risveglia la battaglia con Starbucks
Starbucks' Chief Executive Jim Donald - chi ha presieduto una 50 per cenl declino del dettagliante di quota di prezzo negli ultimi dodici mesi - è quello di essere sostituito dal fondatore e presidente Howard Schultz. La sua nomina arriva dopo un oscuro dodici mesi per Starbucks, che ha visto perdere ai rivali come Dunkin' Donuts e McDonald's,