Mercedes star twinkles once more.Th

Mercedes star twinkles once more.
The Mercedes star is gleaming again.
In 2002, it suffered as dramatic a fall as any luxury brand Could, as it reported its first losses for nearly two decades and saw its quality slip so far that newspapers were full of stories of cars that kepi on breaking down.
'Mercedes should not make losses. That is absolutely clear,' says
Dieter Zetsche, who became Head of Mercedes in September 2005 and Chief Executive of its parent company, Daimler, three months later. 'But we have great results now and we are starting to change (he culture in many ways.'
Indeed, so much has Mercedes changed that III three years it has gone from the worstperforming of the large luxury car makers to the trailblazer. Execlitives at its bigger-selling rival BMW look enviously at its 9 . I -per-cent return on sales last year (and even more so at the 1 0 .4 per cent it made i n the fourth quarter - compared with BMW's 5.4 per cent in the third quarter).
Much of that turnaround is due to Mr Zetsche, famous for his walrus moustache. He was not the first automotive executive to take on two jobs, but he has been one of the most successful with it, using his operational experience at
Mercedes to help him at Daimler.
Mr Zetsche says that combining roles is essential for his management style. He is also keen to stress that
Mercedes has a team approach.
Mr Zetsche was hard from the outset, cutting 1 4,500 jobs - 8,500 in production and 6,000 administrative staff. That broke the pattern of
Mercedes providing a job for life to workers. But it had a dramatic effect on the bottom line. Mr Zetsche says: 'Productivity gains don't get you anything if you don't reduce personnel.' Mercedes' recent success is also linked 10 a big improvement in its product quality and the launch of some well-praised models, headed by the new C-Class saloon.' Mercedes is building cars that people want to buy again and, for once, they even look better than BMWs,' says one London-based analyst.
The debate on reducing carbon- dioxide emissions could hit Mercedes hard. But the company, for now, is choosing to highlight the launch of 20 fuel-efficient models this year.
All of this has put a spring back in the step of a company that, in
Mr Zetsche's words, also acts as a 'mirror on German society' . 11 has also restored lustre to Mr Zetsche's star, which was tarnished by the poor performance of Chrysler, the US car maker that was owned by Daimler.

Resultados (Klingon) 1:

wa'logh vI'Iprup twinkles mercedes Hov.gleaming mercedes Hov jatlhqa'.qaStaHvIS 2002, pum bech je dramatic 'oH Hoch kepi ghor wa'DIch losses ja' tlhoS cha' decades 'ej laHlIj slip Suvmo' ghaH De' chu' ghItlh legh naQ lut puH Duj brand luxury vay'.losses vaj wej chenmoH mercedes. ghaH absolutely HuvchoH, jatlhdieter zetsche, 'Iv moj nach mercedes pa' september 2005 'ej chief executive muSHa'bogh wey, daimler, wej jar later. wejpuH ghot'e' wIghaj DaH 'ej wIQaw'laH starting maH (qaStaHvIS law' mIw culture.HISlaH, ghur 'AY' WEJ choH mercedes wej DIS, ghoS 'oH vo' yIteb luxury puH Duj chenmoHwI' worstperforming trailblazer. legh DeSDu' 'u'-ngev rival bmw execlitives enviously 9. jIH-per-cent chegh DIlmeH Qav DIS (vaj vabDot vI'Iprup DeSDu' 1 0.4 per cent n fourth quarter-neH quarter wejDIch compared bmw 5.4 per cent DavoqmoHDI' jIH n the fourth quarter-compared with bmw's 5.4 per cent in the third quarter).'uSer turnaround muHIvtaHbogh mr zetsche, noy moustache walrus. ghaH wej wa'DIch automotive executive SuD cha' jobs, 'ach ghaH wa' 'ach successful Qu'maj, operational SIQpu'bogh DeSDu' yIlo'Qo'noS mercedes ghaH QaH DeSDu' daimler.'e' roles QamchoHmo' jIblIj Hoch tlhegh. management style 'ut jatlh mr zetsche. je 예리한 스트레스팀ghaj 메르세데스 ghoS.미스터자 zetsche vo의 처음, pe'meH 14500jobs-production 6000naQ 행정 'ej이 8,500. 패턴 ghor메르세데스 직업 DuHIvDI의yIn 근로자들이다. 'ach 극적인'angbogh 다tlhegh ghaj bIS'ub. Jatlh는 조언이야 zetsche:vay의 ghewmey 생산성 Soq vaj 인사 ghewmey tlhIH을 줄이poHlIj. 머세이디스 최근 Qapla의je 링크 10작품가의[taH-Seghtachnach tIn 개선 제품laHlIj vIngIl을 칭찬했다 ghantoH, 발사 je. PuH Duj 'e의 jatlhqa의 je의neH nuvpu의qach 메르세데스 Dunmo의 법칙의 박으란 말이지,jatlh 이상의 london-waw의 분석가 leghwa'logh chaH vabDot je.머세이디스 qIp ngach 이산화 탄소 'uchtaH을 줄이laH게 해 줬다. 'ach 20ghantoH 연료 효율이 높은 발사 강조 DIStoH,wutlh wey.WepDaj었던 WilmutHoch qechvam wItI'nISmo의 저리의weymIw 'e의, je.조언이야 zetsche.mu'mey,je 'AY의je neSlo의 독일 nugh. WovtaHbogh je SabHa의 11, mrzetsche, Hov pongvIvup yIqaw chrysler, 파나마 정부와 협상을 퇴색시켜puH Duj chenmoHwI의 lach'eghDI의 작품 daimler.