McDonald's stirs up battle with Sta

McDonald's stirs up battle with Starbucks
Starbucks' Chief Executive Jim Donald - who has presided over a 50 per cenl decline in the retailer's share price in the last 12 months - is to be replaced by founder and Chairman Howard Schultz. His appointment comes after a dark 12 months for Starbucks, which has seen it lose out to rivals such as Dunkin' Donuts and McDonald's, who have begun to replicate its success. Schultz is now set to slow the expansion of the retailer's growth in the US, closing under- performing stores in direct response to the slowing North American economy. Instead, he will focus on the company's international plans, using money originally earmarked for US store openings for its global expansion plans. Fast-food giant McDonald's is set to take on Starbucks in the competitive coffee market, with plans to open coffee bars across the United States. McDonald's, until now better known for Big Mac burgers than its beverages, yesterday detailed plans to roll out coffee bars complete with their own 'baristas' in its near-14,OOO North American stores. Although there is no fixed timescale for the rollout, trials are already under way, and it is believed the push could add $1 bn a year to McDonald's S21.6bn of 50 annual sales. The aim is to compete head-to-head with Starbucks in the ever-increasing brewed coffee market. The trial involves recruiting 'baristas' - a term made famous by Starbucks - to stores, where espresso machines are displayed at the counter, so allowing customers to actually see the drinks being made. This is in direct contrast to McDonald's traditional approach, where products tend to be made out of sight from the consumer. McDonald's is also trying to demystify the at times confusing Starbucks approach to coffee, replacing sizes such as 'venti' and 'grande' with a simplistic small, medium and large. In a direct side-swipe at its coffee-focused rival, it is even going so far as to use the difficulties customers often have in pronouncing words like 'latte' in consumer advertising in Kansas City, where one of the trials is taking place. A McDonald's spokesman told the Daily Telegraph that the push is part of the company's global focus on offering 'great products at great value', suggesting the price point will be somewhat lower than that of Starbucks. The move follows on from a previous roll-out of its coffee products, and is part of a wider re-imaging of many of its stores.

Resultados (ruso) 1:

Макдоналдс шевелит вверх бой с Starbucks Starbucks' Chief Executive Jim Donald - who has presided over a 50 per cenl decline in the retailer's share price in the last 12 months - is to be replaced by founder and Chairman Howard Schultz. His appointment comes after a dark 12 months for Starbucks, which has seen it lose out to rivals such as Dunkin' Donuts and McDonald's, who have begun to replicate its success. Schultz is now set to slow the expansion of the retailer's growth in the US, closing under- performing stores in direct response to the slowing North American economy. Instead, he will focus on the company's international plans, using money originally earmarked for US store openings for its global expansion plans. Fast-food giant McDonald's is set to take on Starbucks in the competitive coffee market, with plans to open coffee bars across the United States. McDonald's, until now better known for Big Mac burgers than its beverages, yesterday detailed plans to roll out coffee bars complete with their own 'baristas' in its near-14,OOO North American stores. Although there is no fixed timescale for the rollout, trials are already under way, and it is believed the push could add $1 bn a year to McDonald's S21.6bn of 50 annual sales. The aim is to compete head-to-head with Starbucks in the ever-increasing brewed coffee market. The trial involves recruiting 'baristas' - a term made famous by Starbucks - to stores, where espresso machines are displayed at the counter, so allowing customers to actually see the drinks being made. This is in direct contrast to McDonald's traditional approach, where products tend to be made out of sight from the consumer. McDonald's is also trying to demystify the at times confusing Starbucks approach to coffee, replacing sizes such as 'venti' and 'grande' with a simplistic small, medium and large. In a direct side-swipe at its coffee-focused rival, it is even going so far as to use the difficulties customers often have in pronouncing words like 'latte' in consumer advertising in Kansas City, where one of the trials is taking place. A McDonald's spokesman told the Daily Telegraph that the push is part of the company's global focus on offering 'great products at great value', suggesting the price point will be somewhat lower than that of Starbucks. The move follows on from a previous roll-out of its coffee products, and is part of a wider re-imaging of many of its stores.

Resultados (ruso) 3:

McDonald 's подогревает битва с Starbucks
Starbucks "главного исполнительного джим дональд, который председательствовал на 50% ритейлера cenl падение цены акций за последние 12 месяцев - будет заменен основатель и председатель говард шульц.его назначение состоялось после того, как темно - 12 месяцев для Starbucks, который видел уступаем соперникам, как, например, Dunkin 'Donuts и McDonald' s,, которые начали тиражировать ее успеха.шульц установлен медленного расширения ритейлера экономического роста в сша, закрытие магазинов в под - выполнять прямой ответ на замедление экономики в северной америке.вместо этого, он сосредоточит внимание на компании, международные планы, используя деньги, выделенные для нас магазин отверстия для своих глобальных планов расширения.быстрого питания McDonald 's установлен гигантский взять на Starbucks в конкурентный рынок кофе, планирует открыть кафе на всей территории соединенных штатов.McDonald 's, пока больше известный бигмак бургеры, чем его напитки, вчера подробные планы сделать кафе в комплекте с собственной "бармена", в его near-14 ", ооо" северо - американских магазинов.хотя нет фиксированных сроков внедрения процессов уже ведется, и считает это может добавить 1 млрд. долларов в год на McDonald 's s21.6bn 50 годовых продаж.цель состоит в том, чтобы конкурировать лоб в лоб с Starbucks в растущий рынок кофе варится.судебное разбирательство включает в себя набор "бармена" - термин, выступил известный в Starbucks - в магазины,где кофемашины отображаются на стойке, что позволит клиентам увидеть напитки не удалось.это прямо противоречит McDonald 's традиционный подход, где продукты, как правило, делаются из виду от потребителей.McDonald 's также пытается развеять мифы порой путают Starbucks подход к кофе,замены размеров, таких как "венти" и "гранде" с упрощенным малых, средних и крупных.непосредственно в сторону движения на кофе был соперник, это даже использовать трудности клиенты часто, произнося слова вроде "латте" в потребительской рекламы в канзас - сити, где один из судебных процессов происходит.макдональдс пресс - секретарь сообщил Daily Telegraph, что нажать является частью компании "великий глобальный акцент на предложение продуктов на большое значение", заявив, что цена вопроса будет несколько ниже, чем в "старбакс".этот шаг последовал от предыдущих раскатайте его кофе продуктов и является частью более широкого повторной съемки многих своих магазинов.