Father of the feel-good factory Si

Father of the feel-good factory
Sir Lindsay Owell-Jones does not like being photographed. 'Do I have to smile?' he says gruffly. He exudes the air of a man who has done this many, many times before. Such expertise derives from the fact that Sir Lindsay is frequently photographed with models, girls far taller than he is, who wear lipstick, eyeshadow and nail polish made by L'Oreal, the company he has worked for since 1969. For nearly 20 years, he was Chief Executive of L'Oreal, the world's biggest beauty company and owner of brands such as Maybelline, Redken, Lancome and Vichy. Although he stepped back from the day-to-day running of the company two years ago, handing over the job to Jean-Paul Agon, he remains Chairman. Sir Lindsay, who turns 62 this month, has spent the better part of his life trying to convince women and men that buying L'Oreal's lotions and shampoos will make them feel good. L'Oreal is a curious destination for a man who had 'no intention' of taking a job in the consumer goods industry. Yet he was drawn to the beauty company. ;It was still quite a small company, but was thought to be going places and was considered a great example of creative marketing and original advertising campaigns. Cosmetics is a business of intuition. Consumers don't tell you what they need; you've got to guess.' He credits his predecessor, Francois Dalle, with teaching him basic business sense while he was working his way up the ranks of L'Oreal. 'He single-handedly ran this company and did every marketing job for every brand, all at the same time. But he was a genius. I think one of the reasons I got responsibility so young was that I could interpret the things he said, which often were the opposite of what he actually said literally. So when I gal the job as Chief Executive, it came totally naturally to me that my priority was going to be to write L'Oreal in the sky of every country in the world.' Under Sir Lindsay's leadership, L'Oreal did just that. Annual sales rose from a few million euros to more than €l7bn as the company acquired foreign cosmetic groups such as Shu Uemural in Japan, Kiehl's in the US and the Body Shop in Britain. Sir Lindsay harboured international ambitions even as a child. 'My mother dreamed of panics at Monte Carlo and the bright lights. She transmitted to me the idea that excitement and fun was being international and travelling and speaking languages. It was easy as a teenager in a slightly grim 1950s Britain to see the cars going into Monte Carlo and to say. "Wow,one day I'm going to be there."

Resultados (español) 1:

Padre de la fábrica de sentirse bien Sir Lindsay Owell-Jones does not like being photographed. 'Do I have to smile?' he says gruffly. He exudes the air of a man who has done this many, many times before. Such expertise derives from the fact that Sir Lindsay is frequently photographed with models, girls far taller than he is, who wear lipstick, eyeshadow and nail polish made by L'Oreal, the company he has worked for since 1969. For nearly 20 years, he was Chief Executive of L'Oreal, the world's biggest beauty company and owner of brands such as Maybelline, Redken, Lancome and Vichy. Although he stepped back from the day-to-day running of the company two years ago, handing over the job to Jean-Paul Agon, he remains Chairman. Sir Lindsay, who turns 62 this month, has spent the better part of his life trying to convince women and men that buying L'Oreal's lotions and shampoos will make them feel good. L'Oreal is a curious destination for a man who had 'no intention' of taking a job in the consumer goods industry. Yet he was drawn to the beauty company. ;It was still quite a small company, but was thought to be going places and was considered a great example of creative marketing and original advertising campaigns. Cosmetics is a business of intuition. Consumers don't tell you what they need; you've got to guess.' He credits his predecessor, Francois Dalle, with teaching him basic business sense while he was working his way up the ranks of L'Oreal. 'He single-handedly ran this company and did every marketing job for every brand, all at the same time. But he was a genius. I think one of the reasons I got responsibility so young was that I could interpret the things he said, which often were the opposite of what he actually said literally. So when I gal the job as Chief Executive, it came totally naturally to me that my priority was going to be to write L'Oreal in the sky of every country in the world.' Under Sir Lindsay's leadership, L'Oreal did just that. Annual sales rose from a few million euros to more than €l7bn as the company acquired foreign cosmetic groups such as Shu Uemural in Japan, Kiehl's in the US and the Body Shop in Britain. Sir Lindsay harboured international ambitions even as a child. 'My mother dreamed of panics at Monte Carlo and the bright lights. She transmitted to me the idea that excitement and fun was being international and travelling and speaking languages. It was easy as a teenager in a slightly grim 1950s Britain to see the cars going into Monte Carlo and to say. "Wow,one day I'm going to be there."

Resultados (español) 2:

Padre de la fábrica de sentirse bien
Sir Lindsay Owell-Jones no le gusta ser fotografiado. '¿Tengo que sonreír? dice con voz ronca. Se respira el aire de un hombre que ha hecho esto muchas, muchas veces antes. Dicha experiencia se deriva del hecho de que Sir Lindsay se fotografía con frecuencia con modelos, chicas mucho más altos de lo que es, que usan lápiz de labios, sombra de ojos y esmalte de uñas hecho por L'Oreal, la compañía ha trabajado para desde 1969. Durante casi 20 años, él era el presidente ejecutivo de L'Oreal, la mayor empresa de la belleza del mundo y propietario de marcas como Maybelline, Redken, Lancome y Vichy. A pesar de que se apartó de la gestión del día a día de la empresa hace dos años, la entrega del trabajo a Jean-Paul Agon, que sigue siendo presidente. Sir Lindsay, quien cumple 62 este mes, ha pasado la mayor parte de su vida tratando de convencer a las mujeres y los hombres que la compra de lociones y champús de L'Oreal hará sentir bien. L'Oreal es un destino curioso para un hombre que había "ninguna intención" de tomar un trabajo en la industria de bienes de consumo. Sin embargo, se sintió atraído por la empresa de belleza. ; Todavía era bastante pequeña empresa, pero se cree que ir a lugares y fue considerado un gran ejemplo de marketing creativo y campañas publicitarias originales. Cosméticos es una empresa de la intuición. Los consumidores no te dicen lo que necesitan; tienes que adivinar. ' Él acredita su predecesor, François Dalle, con enseñándole sentido comercial básica mientras estaba trabajando su camino hasta las filas de L'Oreal. "Él solo corrió esta empresa e hizo todos los trabajos de la comercialización de todas las marcas, todo al mismo tiempo. Pero él era un genio. Creo que una de las razones que me dieron la responsabilidad tan joven era que yo pudiera interpretar las cosas que dijo, que a menudo eran lo contrario de lo que en realidad dijo literalmente. Así que cuando me gal el trabajo como presidente ejecutivo, vino totalmente natural para mí que mi prioridad iba a ser para escribir L'Oreal en el cielo de todos los países del mundo ". Bajo el liderazgo de Sir Lindsay, L'Oreal fue lo que hizo. Las ventas anuales aumentaron de unos cuantos millones de euros a más de € l7bn ya que la empresa adquirió grupos cosméticos extranjeros como Shu Uemural en Japón, Kiehl en los EE.UU. y The Body Shop en Gran Bretaña. Sir Lindsay albergaba ambiciones internacionales tal como un niño. 'Mi madre soñaba con pánicos en Monte Carlo y las luces brillantes. Ella me transmitió la idea de que la emoción y la diversión estaba siendo internacional y los viajes y los idiomas que habla. Era fácil como un adolescente en un poco sombrías 1950 Gran Bretaña para ver los coches entrar en Monte Carlo y decir. "Wow, un día voy a estar allí."